Supporting vertical videos is crucial in today’s digital landscape, as mobile usage continues to dominate. Most users access platforms through smartphones, and vertical videos provide a more immersive and seamless viewing experience.
supports vertical formats allowing platforms to ensure that content is optimized for mobile devices, capturing the attention of users without forcing them to rotate their screens. This enhances user engagement, improves content accessibility, and increases the chances of content being shared, leading to higher reach and interaction.
This feature, and many other features, play an important role in user reach globally and locally. Increasing stickiness and simplifying navigation are crucial for the success of any OTT platform when it comes to ROI.